The startle reflex. It wakes your newborn the moment they drift off — arms flying, eyes wide, crying again. You were just about to sleep too.For the father counting the hours of lost sleep: a swaddled baby sleeps longer, settles faster, and wakes less. For the mother in the first brutal weeks: pediatric sleep research consistently shows that swaddling reduces spontaneous arousals caused by the Moro reflex, extending sleep cycles in newborns.This anti-startle swaddle sleeping bag keeps little arms snug and secure, mimicking the womb-like pressure babies crave in their earliest weeks. Soft, breathable cotton regulates temperature through the night. Simple to put on, safe to use, gentle enough for the most sensitive newborn skin.✓ Anti-startle design suppresses the Moro reflex✓ Breathable cotton — temperature-regulating all night✓ Womb-like secure fit for faster settling✓ Safe swaddle design for newborns from day oneMore sleep for your baby. More sleep for you. Finally.

Shipping & Delivery✓ Fast, tracked shipping to the USA & Canada — rate shown at checkout✓ Orders processed within 24–48 hours✓ Typical delivery: 8–15 days✓ Tracking number sent to your email at dispatch